CASE STUDY
Itai: The Story that Changed Lives
Impact Video
When you lead with powerful storytelling, the facts speak for themselves.
The Challenge
Israel’s leading hospital, Shaare Zedek, has a huge yearly campaign for fundraising in order to continue serving its patients.
In 2020, they needed to increase their ask and really create a campaign like never before.
The Approach
Itai is an incredible young man that was in a deadly car accident in 2019. There was very little hope he would survive. Because of the dedicated staff and Itai’s perseverance, he made an incredible recovery.
By sharing Itai’s story, both in short content and a full video, we engaged audiences and made them feel a part of Itai’s story and recovery. And the campaign was successful beyond the team’s imagination.
Watch the Video
Results
Raised: 710,000 Dollars in 24 hours - 118%
Increased their donors by 95 over the 2020 campaign
Created a series of video content used to create buzz and build up to launch
