Your Video Is Done. Here's Where Most Organizations Get It Wrong. You hired someone. You told your story. Weeks of planning, filming, and editing later, a file lands in your inbox — polished, emotional, exactly what you hoped for. And then, more often than not, it just... sits there. Not because the video isn't good. Because nobody planned for what happens after delivery. In my experience working with nonprofits across Jerusalem's entire spectrum, the single biggest gap isn't